Just delivered✦ SHIFTS HAPPEN TOO— our 2026 flagship astrology gathering↓

    THE CONSCIOUS GROUP

    Creative Intelligence|Soulful Systems|Eternal Impact

    The Conscious Group is a multidisciplinary creative agency specialising in AI, strategy, storytelling, and digital innovation. We build brands, systems, and experiences that are rooted in integrity and designed to last.

    Who We Are

    We create with intention, not urgency. We lead with values, not vanity; and we operate at the intersection of technology, artistry, and timeless wisdom.

    From digital marketplaces and internship programs to documentary production and brand consulting, our projects span industries—but they share one thing: depth.

    We don't make noise. We craft memories.

    Original composition for The History of Western Astrology

    Our Ventures

    BetterTheBrand

    Transforming local businesses with modern websites, online presence, and reputation management

    CDKeyStop

    A performance-led digital e-commerce store

    MyUKInternship

    Connecting international students with purposeful UK internships

    The Western Astrology Project

    A 10-part documentary exploring the evolution of Western astrology

    AI & Creative Strategy Consulting

    Helping brands grow with clarity, integrity, and distinct visual identity

    Steve Judd Projects

    Creative direction and digital presence for Steve Judd, leading UK astrologer

    Shifts Happen Too

    Our flagship 2026 production — a four-day astrology gathering in St Albans with 5 world-class astrologers. Directed and built by The Conscious Group.

    Shifts Happen (2025)

    The landmark 2025 symposium on astrology, psychology, and transformation that started it all

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    Language Access

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    Shifts Happen& Shifts Happen Too

    The 2025 symposium became a 2026 four-day gathering. Pioneered by Steve Judd & Kayvan Somani.

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    Presented by Steve Judd Astrology & The Conscious Group

    SHIFTS HAPPEN TOO

    15 — 18 May 2026St Albans, United Kingdom

    Ancient wisdom. Modern insight. Collective transformation. A rare four-day gathering with some of the most experienced astrologers in the world — exploring the planetary shifts reshaping our future.

    4
    Immersive Days
    5
    Astrologers
    250+
    Years Combined
    St Albans
    United Kingdom

    Voices of the gathering

    Steve Judd· Shifts Happen creatorRick Levine· Scholar · StarIQDarby Costello· Sangoma WisdomPenny Thornton· AstrolutelyAlex Trenoweth· Rohini AcademyAmanda Walsh· Astrology HubKayvan Somani· The Conscious Group · AI
    Visit ShiftsHappen.TheConsciousGroup.ioTickets & Programme

    A flagship Conscious Group production · Directed by Kayvan Somani

    The person behind the work

    Kayvan Somani

    Creative Director & Thought Leader

    Kayvan photographing a scene at sunset

    Storytelling shaped by place, culture and lived experience.

    "Helping individuals and organisations grow with intention, impact, and aesthetic integrity."

    Kayvan Somani is a creative director, AI strategy consultant and conscious business entrepreneur working where storytelling, technology and spiritual wisdom meet.

    Rooted in Tanzania and shaped by a career spanning hospitality, brand strategy, documentary, photography and music, his work connects cultural depth with new creative tools.

    Creative directionAI strategyFilm & photographyBrand buildingMusic & soundConscious ventures

    Through The Conscious Group and The Western Astrology Project, he leads ventures and films that balance strategic clarity, soulful execution and lasting cultural impact.

    Read full biography

    His work in AI-generated music and cinematic composition spans film, documentary and immersive brand experiences. He also speaks about the future of creative technology.

    His corporate hospitality foundation includes Hilton Hotels, Best Western and Formula10 Group, alongside UK hotel rebrands and work in experience design, positioning and customer psychology.

    The Conscious Group's ventures include MyUKInternship and CDKeyStop, with consulting work across safari, solar technology, digital influence and thought leadership.

    As co-founder, creative director and executive producer of The Western Astrology Project, he helped create a landmark 10-part documentary series with Steve Judd, filmed across Greece, Italy, Austria and the UK.

    Selected coverage & collaborations

    Featured Press & Past Work

    In the press

    013DPrint.com – Kuunda 3D↗02Broadway World – Steve Judd Symposium↗03Travel Daily Media – Best Western↗04The Good Men Project – Unlearning↗05Hospitality & Catering News↗

    Brands & projects

    Hilton Hotels↗Best Western↗Formula10Steve Judd Astrology↗Ubon Safari↗Mobisol / ENGIE – UN Climate Award↗ENGIE Mobisol Acquisition↗Shifts Happen↗BetterTheBrand↗MyUKInternship↗CDKeyStop↗Western Astrology Project↗

    Thoughts & Insights

    Exploring the intersection of authenticity, creativity, and conscious business in an AI-driven world.

    KS

    Kayvan Somani

    Founder

    5 min read
    Authenticity

    Authenticity: The Last Great Rebellion

    "I've spent years helping brands find their voice - shaping stories, building identities, trying to make them feel human in a world that's becoming anything but. But lately, I've been carrying a quiet unease..."

    Read Full Article

    Want to explore these ideas further? Let's start a conversation.

    ThroughOurLens

    Captured moments from our collective journey

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    Connect

    Creative Intelligence|Soulful Systems|Eternal Impact

    Get in touch to discuss your project and explore how we can create something meaningful together.

    Attention is rented. Memory is earned.

    © 2018 The Conscious Group

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